I was tasked with creating a billboard for Port Macquarie Airport, with the theme 'Your Journey Matters'. The goal was to convey a message of warmth, excitement, and personal connection, making travellers feel that their experience begins the moment they step into the airport. I incorporated imagery of Port Macquarie’s stunning beaches, lush nature, and iconic landmarks, all framed within a dynamic layout that symbolized the start of an unforgettable journey. The colour palette, using bright, natural tones, evoked a sense of serenity and adventure, reinforcing that every trip—whether for business or leisure—is valuable. Bold typography and clear messaging emphasized the theme, ensuring that travelers felt recognized and appreciated as individuals. The design aimed to inspire a sense of anticipation, reminding everyone that their journey is important, both to them and to the community they are about to experience.